Our Gameplan
Today’s athletes are more talented than ever; however, many see their careers negatively impacted by their lack of professionalism and a poor understanding of the business of professional sports. Unfortunately, there has not been an effective solution to combat this lack of preparation and poor navigation.
Sometimes, the most pressing question most athletes have is “What do I do?” Other times, it is “How do I do it?” We create strategies and have developed resources to help them answer both questions.
Sports Consulting
- High School Programs
- Collegiate Athletics
- Sports Organizations
- Professional Athletes and Teams
- Entrepreneurs
Speaking
- Athletes
- Sports Administrators
- Women
- Entrepreneurs
- Youth Panel Discussions
Resources
- Surviving the Lights Book
- Surviving the Lights Virtual Program
- PROReady High School Workshop Series
- ‘Branding Yourself Like a Pro’ Branding Workshop
What Our Clients Say
Tywanna is one of the brightest minds in the sports business. With her experience, knowledge, and passion, she is a valuable asset to any athlete’s team. Because she is a former professional athlete and has a strong business background, she is the positive influence that many young athletes need to get the most out of their playing experience.
Marcus Brown, Retired NBA
Euro-League’s 3rd All-time Leading Scorer
I think it is a necessity that NFL players have a healthy and strong network of positive people and entities when they transition to the professional level and to new cities. They need a firm foundation of support, and having professionals that can assist them with needs such as finding a home, having the appropriate insurance coverage, and taking full advantage of the resources available to them are the building blocks of success. I would advise any new/traded player to connect with qualified business professionals or other players who can help make their transitions smooth and successful.
Terrence Metcalf, Retired NFL
7-year NFL Veteran
Tywanna has been my business manager since I was drafted in the 2008 NBA Draft. She handles so many things for me to make my life easier, that I honestly don’t know what I would do without her. She has helped me grow my brand and maintain some valuable relationships through her personality, connections, and professionalism. I am excited to continue our professional relationship through The Athlete’s NeXus.
