The Athlete’s NeXus has a core team comprised of former collegiate and professional athletes, marketing consultants, publicists, business consultants, speech coaches, and post-career counselors. In addition to our core team, we partner with several other business professionals to deliver unique and effective marketing solutions to each athlete.
Tywanna Smith, MBAPresident
Tywanna Smith, President & Founder of The Athlete’s NeXus, has several years of experience working with professional athletes in a financial and business capacity. Smith earned her Bachelor of Business Administration (B.B.A.) in Marketing and her Master of Business Administration (M.B.A.) from The University of Mississippi (Ole Miss). She was also a four-year starter for the SEC program’s women’s basketball team, eventually taking her talents to Europe for a 2-year professional career.
Upon retirement from professional athletics, Smith entered the corporate world with Merrill Lynch, as a Financial Advisor to several professional athletes. In addition to handling her client’s finances, Smith has also managed the business and marketing affairs of several current and retired NBA, NFL, and overseas athletes. Over the past 9 years, Smith has helped over a dozen professional athletes protect their assets, evaluate business opportunities, secure marketing endorsements, coordinate community service events and appearances, start non-profit organizations, and make significant life decisions.She has also connected her clients with reputable industry specialists, such as attorneys, accountants, real estate specialists, travel agents, publicists, custom clothiers, and personal trainers.
As a Registered Financial Representative, Entrepreneur, and Best-Selling Author of Surviving the Lights: A Professional Athlete’s Playbook to Avoiding the Curse, Tywanna takes pride in her business professionalism and integrity. She is committed to helping each professional athlete become a better citizen, a better role model, and a better businessman.